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CARE FOR YOUR JEANS

Learn about our wash instructions and how you can preserve
your jeans longer and lessen their impact on the environment.

Elodie Jean in Ecru Denim - seventy + mochi

PRE WASH

PRESERVE YOUR JEANS BY WASHING LESS, ALL TO LOVE THE PLANET MORE

We know that jeans are a resource heavy garment, which is why during the design and production phase, we diligently work to reduce water usage and environmental footprint by incorporating recycled cotton, creating seasonless, thoughtful designs, and adopting the latest advancements in dyeing and washing techniques.

REDUCE THE IMPACT ON THE ENVIRONMENT

Up to 23% of a jean's water usage over its lifetime and 37% of its overall environmental footprint can be attributed to at-home washing.

This means you have the power to significantly decrease the environmental impact of your jeans once you have them in your possession through thoughtful washing practices.

Marie Sailor Jean in Dark Indigo - seventy + mochi

DURING WASH

CARE INSTRUCTIONS

1. Fasten your jeans and turn them inside out.

2. Wash cool on 30 degrees. Did you know that up to 90% of the energy consumed in washing is attributed to the temperature you wash at? Over time heat can cause fading and damage your jeans.

3.Use eco-friendly detergent sparingly.

4. If you prefer to hand wash your jeans, use lukewarm water, a mild detergent and leave them to soak for no longer than 45 minutes, then rise 3 times.

5. After washing, flatten out any creases and hang your jeans up to dry, keeping them out of direct sunlight, which can cause them to fade faster. Avoid tumble drying since it can damage the fibers of the denim, fade your jeans faster, and can have a larger environmental impact.

6. Once your jeans are dry, we recommend hanging them in your wardrobe rather than folding them.

Please note, do not bleach, tumble dry, or dry clean. Line dry and cool iron on reverse are recommended. Color may transfer onto other upholstery.

Willow Jacket in Rodeo Vintage - seventy + mochi

BETWEEN WASHES

WAYS TO TAKE CARE OF YOUR DENIM

Washing your jeans monthly instead of weekly can save 80% of its environmental effects and an estimated 2,000 liters of water.

Spot clean between washes as much as you can.

If your jeans are not dirty, you can freeze them to remove any odors.

Only pull your jeans up by the waistband and never by the belt loops, which can tear more easily.

There are a lot of ways to repair your jeans that can add a new life and more character to them in the event that small holes or rips occur. Either yourself or a tailor can patch or stitch your jeans creatively with vintage fabric or colorful thread.