OUR CONSCIOUS STRATEGY
FABRIC
100% kinder sourced cotton; either organic or recycled. Our mill uses proprietary techniques to eliminate waste water from dyeing and finishing processes, saving 4800 liters of water per meter.
As all seventy + mochi products use dye formulations that conform to the ZDHC MRSL this means that some rich colors can be lost during washing, therefore it is recommended to wash separately at a 30 degrees gentle wash.
RECYCLED COTTON
Recycled cotton is our hero fiber. Sourced from pre- or post-consumer cotton waste that would otherwise end up in landfills, it stands out as the most sustainable cotton option according to the Sustainable Apparel Coalition's HIGGS Index. By incorporating recycled cotton into our denim instead of virgin cotton, we achieve remarkable resource savings—98% less energy and 100% less water compared to conventional cotton farming.
ORGANIC COTTON
Organic cotton is grown using methods that minimize environmental impact, avoiding harmful chemicals and benefiting soil health. Its production requires less energy, emits fewer greenhouse gases, and significantly reduces water usage due to improved soil quality. The Global Organic Textile Standard (GOTS) certification ensures not only sustainable farming practices but also fair wages and compensation for workers. Choosing GOTS-certified organic cotton guarantees that the people behind your fabrics are treated fairly and paid a living wage.
HEMP
Hemp is a remarkable fiber celebrated for its environmental benefits. It uses up to a quarter of the water required by conventional cotton and occupies less land. Hemp enriches soil, is highly durable, and minimizes waste as the entire plant can be utilized. With a short growing season and deep roots, it improves soil structure. We source our hemp from France, ensuring sustainability through OCACIA certification, which guarantees no pesticides, GMOs, or irrigation are used.
ECO MADE ELASTANE AND ROICA
We will never use conventional elastane in our products. Instead, we choose eco-made elastane and Roica—premium degradable stretch yarns that are gentler on the environment and made with fewer harmful chemicals. We are committed to continuously seeking innovative, low-impact yarns and being early adopters of sustainable options as they arise.
CODE OF CONDUCT
At seventy + mochi, we recognize that clothing production affects both people and the planet. Our mission is to produce denim responsibly and ethically, prioritizing kind practices throughout our operations. While our transparent supply chain supports this goal, we acknowledge that ongoing improvements are essential.
We are committed to enhancing the health and safety of our team members and all individuals involved in our supply chain. Our certifications reflect our dedication to these values. As a consciously kind denim brand, we prioritize the well-being of our employees and the communities we engage with.
Being present in our facilities allows us to connect directly with our team, enabling us to observe their working conditions firsthand. We ensure that every team member is compensated with a living wage, reflecting our commitment to fair labor practices.
Through effective management and compassionate practices, we strive to protect our workers’ rights and welfare. Our accredited certifications hold us accountable and ensure our commitment to transparency in all aspects of our operations.
CERTIFICATIONS
UNSDG
We center everything we work towards and all of our partnerships around three of the United Nations Sustainable Development Goals
RESPONSIBLE CONSUMPTION AND PRODUCTION
Effectively participate in production methods that reduce our impact on the environment, reverse the damage that the textile industry has caused and encourage responsible consumption.
GENDER EQUALITY
Empower women and girls and ensure their equal rights, access to education and participation in the workplace.
REDUCE INEQUALITIES
Support marginalized and disadvantaged communities by encouraging equal employment opportunities.